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Date: Jun 11, 2019

How to Measure Anything: An Introduction from the Author On June 28th Doug Hubbard, inventor of Applied Information Economics (AIE) and author of 'How to Measure Anything: Finding the Value of Intangibles in Business', will describe how it is possible to measure any "intangible".

AIE is a rigorous, quantitative approach to improving how and what we measure and how we make the big, risky decisions that use those measurements.
 
Main messages:

  • The three illusions behind all perceived challenges to measurement – and how to overcome them
  • Why some expert judgment and popular pseudo-quantitative methods are ineffective
  • Scientifically proven methods are practical and in use today by many organizations
 
Date and Time
Friday, 28th June 2019 at 11:00 a.m.
 
Location
Horticultural Sciences Lecture Hall, Auf dem Hügel 6, 53121 Bonn-Endenich

 
 
About the speaker

Douglas Hubbard is the inventor of the powerful Applied Information Economics (AIE) method. In addition to writing How to Measure Anything: Finding the Value of Intangibles in Business, Doug wrote The Failure of Risk Management and Pulse. Over 140,000 copies of his books have been sold in eight different languages. He also has articles in The American Statistician, Nature, IBM Research & Development, and several industry magazines. Doug’s consulting experience started at Coopers & Lybrand and totals over 30 years. For 20 years, he has applied AIE to solve decision problems in areas as diverse as aerospace, IT, medical devices, pharmaceuticals, biotech, mining, entertainment, military logistics, agriculture and manufacturing.

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